BrightenUp Vitamin C Serum

BrightenUp

Vitamin C Brightening Serum

30ml / 1.01 fl.oz
4.9
Rated 4.9 out of 5 stars
1,222 Reviews

BrightenUp pairs 2% AA2G™ glucose-stabilised Vitamin C with Superox-C™ Kakadu plum - the world's richest natural source of Vitamin C - to visibly fade dark spots, smooth fine lines and defend skin against pollution and environmental damage.

  • Dullness
  • Dark spots
  • Uneven tone
  • Sun damage
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  • GREAT FOR

    Dullness and uneven skin tone, dark spots (from acne scars, UV damage or hormonal changes), fine lines, early signs of ageing, protection against pollution and environmental damage.

  • WHAT TO EXPECT

    A juicy, fast-absorbing orange gel with a fresh citrus scent. Skin feels instantly smoother, more hydrated and comfortable from first use - without stinging, tightness or pilling.

  • DESIGNED FOR

    Anyone wanting visibly brighter, even-toned skin with daily antioxidant protection.

    Particularly effective for sun damage, post-acne marks, dullness or early signs of ageing.

  • HOW TO USE

    Apply 1-2 pumps to freshly cleansed face and neck each morning, before moisturiser and SPF.

    IN YOUR ROUTINE

    Cleanser - BrightenUp Vitamin C Serum - moisturiser - SPF

  • FREE FROM

    Animal-derived ingredients

    EDTA

    Polysorbate 80

    Nasties - see what we leave out

  • GOOD TO KNOW

    • 91% natural origin
    • Two forms of Vitamin C
    • Cleaner formulation - now without EDTA or Polysorbate 80
    • New travel-friendly packaging
    • Doesn't pill
    • Leaping Bunny cruelty-free certified
    • Dermatologist tested
    • Suitable for all skin types, including sensitive
    • 50% recycled plastic
    • Made in New Zealand

REAL RESULTS

In our consumer trial

  • 95% felt smoother, firmer skin†
  • 85% saw brighter skin†
  • 80% saw improved skin tone†
  • 70% noticed fewer visible fine lines†

In clinical studies of our key actives

  • 30% brighter skin in 30 days§
  • 38% visibly fewer wrinkles in 30 days§
  • 23% improvement in skin texture in 90 days‡

Benefits

  • Brightness & even tone

    Two complementary forms of Vitamin C - AA2G™ stabilised Vitamin C and Superox-C™ Kakadu plum extract - work together to revive dull, tired skin and visibly fade dark spots from acne scars, UV damage and hormonal changes. Skin looks brighter, more even and naturally radiant.

  • Smoothness & fine lines

    By supporting your skin's natural collagen production, BrightenUp softens the appearance of fine lines, refines surface texture and leaves skin visibly smoother and firmer.

  • Antioxidant protection

    Vitamin C and antioxidant-rich Kakadu plum help shield skin from pollution, UV damage and other environmental stressors - the everyday aggressors that contribute to dullness, dark spots and premature ageing.

BrightenUp Vitamin C Serum orange gel texture on orange background

INGREDIENTS

Two types of vitamin C are combined with our favourite hydrating ingredients for brighter, happier skin.

  • 2% AA2G™ stabilised Vitamin C

    A glucose-stabilised form of Vitamin C that's gentle and non-irritating - even on sensitive skin. Clinically shown to brighten skin, fade dark spots, reduce wrinkles and support natural collagen production.

  • Superox-C™

    Sourced from Kakadu plum, the world's richest natural source of Vitamin C. A clinically studied antioxidant that helps defend skin against pollution and environmental damage while visibly brightening and evening skin tone.

  • Hyaluronic acid

    A low molecular weight hyaluronic acid that penetrates deeply to deliver in-depth hydration, leaving skin smooth, plump and visibly firmer.

Adding BrightenUp Vitamin C Serum To Your Routine

  1. OhWhippy Prebiotic Cream Cleanser Step 1: CLEANSE OhWhippy Prebiotic Cream Cleanser
  2. BrightenUp Vitamin C Serum Step 2: TREAT BrightenUp Vitamin C Serum
  3. GoLightly Plump & Protect Day Cream Step 3: MOISTURISE GoLightly Plump & Protect Day Cream
  4. FullStop SPF50 Daily Glow Screen Step 4: PROTECT FullStop SPF50 Daily Glow Screen

Customer Reviews

4.9
Rated 4.9 out of 5 stars
Based on 1,222 reviews
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1,222 reviews
  • JT
    Joy T.
    Verified Buyer
    I recommend this product
    How old are you? 65+
    What is your skin type? Normal
    What did you like about this product Nourishing
    What did this product help you with? Dullness
    Rated 5 out of 5 stars
    54 minutes ago
    Serum

    Love how easy it is to apply and don’t need to use much!

    Was this helpful?
  • LM
    lizle m.
    Verified Buyer
    I recommend this product
    How old are you? 35 - 44
    What is your skin type? Normal
    What did you like about this product Easy to use, Nourishing, Works under makeup, Non-sticky, Smells great
    What did this product help you with? Dark spots or uneven skin tone, Dullness, Skin barrier health
    Rated 5 out of 5 stars
    4 weeks ago
    Vitamin C serum

    Love the way it just smoothes on and feels on my face. Does not affect make up and smells divine.

    Was this helpful?
  • LB
    Lauren B.
    Verified Buyer
    I recommend this product
    How old are you? 25 - 34
    What is your skin type? Dry
    What did you like about this product Hydrating, Easy to use, Smells great
    What did this product help you with? Dryness, Dullness
    Rated 5 out of 5 stars
    4 weeks ago
    Refreshing and Hydrating

    Love using this in my morning routine. The refreshing citrus scent gets you set for the day. A little goes a long way and smooths onto your face so easily with no residue.

    Was this helpful?
  • MG
    Mel G.
    Verified Buyer
    I recommend this product
    How old are you? 25 - 34
    Rated 5 out of 5 stars
    4 weeks ago
    My skin’s little ray of sunshine! ☀️

    This serum has quickly become one of those products I actually look forward to using. It feels lovely on the skin and gives my routine that fresh, brightening little boost. My skin is looking more glowy and awake — basically the skincare equivalent of opening the curtains on a sunny morning. 🍊✨ Definitely one I’ll be keeping in my routine!

    Was this helpful?
  • GD
    Gill D.
    Verified Buyer
    I recommend this product
    How old are you? 65+
    What is your skin type? Combination
    What did you like about this product Nourishing, Non-sticky, Smells great, Noticeable results, Hydrating
    What did this product help you with? Dullness, Dark spots or uneven skin tone, Dryness
    Rated 5 out of 5 stars
    1 month ago
    Love it!

    This Vitamin C serum has very quickly become my favourite each morning. It is just delicious and feels great on my face.

    Was this helpful?
An orange squeeze tube of Jeuneora BrightenUp Vitamin C serum, standing upright against a light gray background with a soft shadow.

Frequently Asked Questions

  • What's changed in the new BrightenUp formula?

    Same hero ingredients - 2% AA2G™ and Superox-C™ Kakadu plum - now in a cleaner formula without EDTA or Polysorbate 80, and in new travel-friendly packaging.

  • Is BrightenUp suitable for sensitive skin?

    Yes. AA2G™ is a gentle, non-stinging form of Vitamin C, and 95% of users in our clinical trial experienced no adverse reactions. BrightenUp is dermatologist tested and suitable for all skin types, including sensitive.

  • When should I use BrightenUp - morning or night?

    Mornings are ideal so antioxidants can defend skin against pollution throughout the day. Always finish with SPF, like FullStop.

  • Can I use BrightenUp with retinoids or other actives?

    Yes, but you need to stagger the timing. Use BrightenUp in the morning, and other actives - including retinoids like Renewing Booster - at night.

  • Will BrightenUp help with dark spots and acne scarring?

    Yes. AA2G™ has been clinically shown to visibly lighten dark spots in as little as 4 weeks.

  • How long will it take to see results?

    Many users see brighter skin and a more even tone within 4 weeks. With continued use over 8 - 12 weeks, you'll see further improvement to dark spots and skin texture.

  • Will it pill under moisturiser, SPF or makeup?

    No - BrightenUp absorbs quickly and layers smoothly without tackiness or pilling.

Recycling Information

  • Made from

    Tube: made overseas from a combination of LDPE (#4)*, HDPE (#2)* and Polypropylene (#5)*.

    Outer box: made overseas from box card.

    * Made from 50% post consumer recycled plastic.

  • How to recycle

    Tube: can't be recycled locally. Can be recycled through our free Jeuneora Recycling Programme in NZ.

    Outer box: can be recycled locally anywhere paper is accepted.

  • Jeuneora Recycling Programme

    We provide a free-to-use recycling programme to guarantee that your empties will never see a landfill. Click here for more information on how to join and participate. The Jeuneora Recycling Programme is only available for customers in New Zealand at this time.