Close-up of a woman touching her cheek with text overlay reading '85% agreed their skin looked brighter' on a light gray background.
An orange squeeze tube of Jeuneora BrightenUp Vitamin C serum, standing upright against a light gray background with a soft shadow.

BrightenUp

Vitamin C Brightening Serum

30ml / 1.01 fl.oz
4.9
Rated 4.9 out of 5 stars
1,198 Reviews

BrightenUp pairs 2% AA2G™ glucose-stabilised vitamin C with Superox-C™ Kakadu plum - the world's richest natural source of Vitamin C - to visibly fade dark spots, smooth fine lines and defend skin against pollution and environmental damage.

Or 4 equal payments of $17.00 with

  • GREAT FOR

    Dullness and uneven skin tone, dark spots (from acne scars, UV damage or hormonal changes), fine lines, early signs of ageing, protection against pollution and environmental damage.

  • WHAT TO EXPECT

    A juicy, fast-absorbing orange gel with a fresh citrus scent. Skin feels instantly smoother, more hydrated and comfortable from first use - without stinging, tightness or pilling.

  • DESIGNED FOR

    Anyone wanting visibly brighter, even-toned skin with daily antioxidant protection.

    Particularly effective for sun damage, post-acne marks, dullness or early signs of ageing.

  • HOW TO USE

    Apply 1-2 pumps to freshly cleansed face and neck each morning, before moisturiser and SPF.

    IN YOUR ROUTINE

    Cleanser - BrightenUp Vitamin C Serum - moisturiser - SPF

  • FREE FROM

    Animal-derived ingredients

    EDTA

    Polysorbate 80

    Nasties - see what we leave out

  • GOOD TO KNOW
    • 91% natural origin
    • Two forms of Vitamin C
    • Cleaner formulation - now without EDTA or Polysorbate 80
    • New travel-friendly packaging
    • Doesn't pill
    • Leaping Bunny cruelty-free certified
    • Dermatologist tested
    • Suitable for all skin types, including sensitive
    • 50% recycled plastic
    • Made in New Zealand

REAL RESULTS

In our consumer trial

  • 95% agreed their skin felt smoother and firmer§
  • 85% agreed their skin looked brighter§
  • 80% agreed their skin tone had improved§
  • 70% agreed fine lines and wrinkles were reduced§

In clinical studies of our key actives

  • 30% brighter skin in 30 days†
  • 38% visibly less wrinkles in 30 days†
  • 23% improvement in skin texture in 90 days‡
BrightenUp Vitamin C Serum orange gel texture on orange background

INGREDIENTS

Two types of vitamin C are combined with our favourite hydrating ingredients for brighter, happier skin.

  • 2% AA2G™ stabilised Vitamin C

    A glucose-stabilised form of Vitamin C that's gentle and non-irritating - even on sensitive skin. Clinically shown to brighten skin, fade dark spots, reduce wrinkles and support natural collagen production.

  • Superox-C™

    Sourced from Kakadu plum, the world's richest natural source of Vitamin C. A clinically studied antioxidant that helps defend skin against pollution and environmental damage while visibly brightening and evening skin tone.

  • Hyaluronic acid

    A low molecular weight hyaluronic acid that penetrates deeply to deliver in-depth hydration, leaving skin smooth, plump and visibly firmer.

Adding BrightenUp Vitamin C Serum To Your Routine

  1. OhWhippy Prebiotic Cream Cleanser Step 1: CLEANSE OhWhippy Prebiotic Cream Cleanser
  2. BrightenUp Vitamin C Serum Step 2: TREAT BrightenUp Vitamin C Serum
  3. GoLightly Plump & Protect Day Cream Step 3: MOISTURISE GoLightly Plump & Protect Day Cream
  4. FullStop SPF50 Daily Glow Screen Step 4: PROTECT FullStop SPF50 Daily Glow Screen

Benefits

  • Brightness & even tone

    Two complementary forms of Vitamin C - AA2G™ stabilised Vitamin C and Superox-C™ Kakadu plum extract - work together to revive dull, tired skin and visibly fade dark spots from acne scars, UV damage and hormonal changes. Skin looks brighter, more even and naturally radiant.

  • Smoothness & fine lines

    By supporting your skin's natural collagen production, BrightenUp softens the appearance of fine lines, refines surface texture and leaves skin visibly smoother and firmer.

  • Antioxidant protection

    Vitamin C and antioxidant-rich Kakadu plum help shield skin from pollution, UV damage and other environmental stressors - the everyday aggressors that contribute to dullness, dark spots and premature ageing.

Customer Reviews

4.9
Rated 4.9 out of 5 stars
Based on 1,198 reviews
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1,198 reviews
  • A
    Alexis
    Verified Buyer
    I recommend this product
    How old are you? 45 - 54
    What is your skin type? Normal
    What did you like about this product Smells great, Gentle, Hydrating
    What did this product help you with? Dullness, Dark spots or uneven skin tone
    Rated 4 out of 5 stars
    2 months ago
    Staple

    Light, with a lovely fragrance. I enjoy using this daily.

    Was this helpful?
  • JH
    Janet H.
    Verified Buyer
    I recommend this product
    How old are you? 55 - 64
    What is your skin type? Combination
    What did you like about this product Gentle, Easy to use, Works under makeup, Smells great
    Rated 5 out of 5 stars
    7 months ago
    Brightening Booster Double-action Vitamin C Serum

    I bought three bottles of this to tackle pigmentation and give my skin a glow. Goes on very nicely, using in the morning. It's gentle with no stinging. Not sticky and is great under makeup. Look forward to seeing results after constant use. Smells great too!

    Was this helpful?
  • AA
    Alison A.
    Verified Buyer
    I recommend this product
    How old are you? 25 - 34
    What is your skin type? Combination
    What did you like about this product Nourishing, Gentle, Hydrating, Easy to use, Smells great
    What did this product help you with? Fine lines & wrinkles, Dark spots or uneven skin tone
    Rated 5 out of 5 stars
    7 months ago
    Brightening Booster

    Great product great service

    Was this helpful?
  • NM
    Neta M.
    Verified Buyer
    I recommend this product
    How old are you? 55 - 64
    What is your skin type? Combination
    What did you like about this product Easy to use, Nourishing, Non-sticky, Hydrating, Smells great
    What did this product help you with? Skin barrier health, Dryness
    Rated 5 out of 5 stars
    7 months ago
    Love it

    Have used it for a few years now Put it under sunblock for added protection Not sticky and nice smell

    Was this helpful?
  • AM
    Amanda M.
    Verified Buyer
    I recommend this product
    How old are you? 45 - 54
    What is your skin type? Combination
    What did you like about this product Noticeable results, Easy to use, Fast results
    What did this product help you with? Dullness, Dark spots or uneven skin tone
    Rated 5 out of 5 stars
    7 months ago
    Noticeable glow

    This works so much better than other vitamin c serums I've tried. My skin is noticeably brighter and looks more even.

    Was this helpful?
An orange squeeze tube of Jeuneora BrightenUp Vitamin C serum, standing upright against a light gray background with a soft shadow.

Frequently Asked Questions

  • What's changed in the new BrightenUp formula?

    Same hero ingredients - 2% AA2G™ and Superox-C™ Kakadu plum - now in a cleaner formula without EDTA or Polysorbate 80, and in new travel-friendly packaging.

  • Is BrightenUp suitable for sensitive skin?

    Yes. AA2G™ is a gentle, non-stinging form of Vitamin C, and 95% of users in our clinical trial experienced no adverse reactions. BrightenUp is dermatologist tested and suitable for all skin types, including sensitive.

  • When should I use BrightenUp - morning or night?

    Mornings are ideal so antioxidants can defend skin against pollution throughout the day. Always finish with SPF, like FullStop.

  • Can I use BrightenUp with retinoids or other actives?

    Yes, but you need to stagger the timing. Use BrightenUp in the morning, and other actives - including retinoids like Renewing Booster - at night.

  • Will BrightenUp help with dark spots and acne scarring?

    Yes. AA2G™ has been clinically shown to visibly lighten dark spots in as little as 4 weeks.

  • How long will it take to see results?

    Many users see brighter skin and a more even tone within 4 weeks. With continued use over 8 - 12 weeks, you'll see further improvement to dark spots and skin texture.

  • Will it pill under moisturiser, SPF or makeup?

    No - BrightenUp absorbs quickly and layers smoothly without tackiness or pilling.

Recycling Information

  • Made from

    Tube: made overseas from a combination of LDPE (#4)*, HDPE (#2)* and Polypropylene (#5)*.

    Outer box: made overseas from box card.

    * Made from 50% post consumer recycled plastic.

  • How to recycle

    Tube: can't be recycled locally. Can be recycled through our free Jeuneora Recycling Programme in NZ.

    Outer box: can be recycled locally anywhere paper is accepted.

  • Jeuneora Recycling Programme

    We provide a free-to-use recycling programme to guarantee that your empties will never see a landfill. Click here for more information on how to join and participate. The Jeuneora Recycling Programme is only available for customers in New Zealand at this time.